The Preventative Approach

" Feeding our pets well is the best strategy for preventing chronic diseases " - Dr. Justin Shmalberg

In the veterinary world, nutrition has always been a key part of managing health issues. The first steps after diagnosis are often prescribing the ‘right diet’, loaded with x, y and z nutrients to help slow progression, or reduce symptoms. This balance between medical treatment and well formulated nutrition has helped countless animals... but it got Dr. Justin Shmalberg thinking about a preventative approach- how proper attention to nutrition and wellness in our pets before illnesses develop might help prevent them down the line.

After decades of research in integrative medicine, Dr. Justin Shmalberg firmly believes the best medicine for our cats is preventative medicine— grounded in nutrition, wellness, and a natural approach- and he has long advocated Fresh diets. As a vet, he’s seen the benefits of these diets first hand, and now, by working with KatKin to develop all natural, Fresh subscription diets, Dr. Justin Shmalberg’s preventative approach is able to reach the lives of cats all over the UK.

At KatKin, Dr. Justin Shmalberg inspires our meals and our mission- giving pets what they need shouldn’t be purely medical, and proper nutrition shouldn’t be a last resort. Together, we’re helping cats across the UK live happier, healthier, longer lives.

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